A103: Maximize Customer Experience With Data-Driven Insights
Track A: Science of Sales – Monday 24 April 13:15 – 14:00 Your organization’s most important assets are your customers and your data. Sustainable competitive advantage lies in maximizing these assets...
View ArticleKeynote Lunch: How Chatbots Are Ushering in the Era of the Digital Employee
Track A: Science of Sales – Monday 24 April 12:15 – 13:15 Imagine if you could hire someone who learns quickly. Someone who is always available, doesn’t require overtime pay, and will never ask for a...
View ArticleC102: Executive Boot Camp, Part 2: Integrated Customer Centric Strategy— Your...
Track C: Boot Camp Basic Training – Monday 24 April 11:15 – 12:00 At the heart of a successful integrated customer-centric strategy is a solid CRM system containing clean, accurate, and comprehensive...
View ArticleB102: The Marketer’s Cookbook: Recipes for Using Predictive Analytics
Track B: Filling the Pipeline – Monday 24 April 11:15 – 12:00 Marketing teams have become the guardians for their organizations’ customer experiences. While it is important to acquire customers,...
View ArticleA102: Sales Transformation:Culture Still Eats Strategy for Breakfast!
Track A: Science of Sales – Monday 24 April 11:15 – 12:00 Decades ago, Peter Drucker observed that “culture eats strategy for breakfast.” Today, as related to sales transformation, that sage advice...
View ArticleC101: Executive Boot Camp, Part 1: Integrated Customer-Centric Strategy— How...
Track C: Boot Camp Basic Training – Monday 24 April 10:15 – 11:00 Every organization needs to gather, organize, analyze, and exploit the deluge of data coming from both traditional media and...
View ArticleB101: View From the Crowd: Digital Marketing
Track B: Filling the Pipeline – Monday 24 April 10:15 – 11:00 Is digital marketing technology living up to its promise? Using crowdsourced marketer satisfaction scores and usage data metrics, this...
View ArticleA101: The Death of a Salesman
Track A: Science of Sales – Monday 24 April 10:15 – 11:00 Join us for this expert panel to explore why B2B sales based on relationships are in peril—and learn what your company can do about it. Recent...
View ArticleOpening Keynote – Speeding to Success: Quantifying the Customer Experience
Welcome & Opening Keynote – Monday 24 April 08:45 – 09:45 How do you truly measure the quality of the customer experience you are delivering? How do you know you’re getting better? Amazon and...
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